Customer Retention

The Best Way to Retain Clients

 

Retaining customers is the backbone of any business; that goes for the subscription business as well. It is hard enough to attract new clients but it is even harder to retain the ones that have already subscribed to your services. The best way to ensure that your clients do not cancel their subscriptions is by giving them incentives such as discounts, rewarding loyalty, and use of coupons. Even with these incentives, one has to do it the right way because basically you are giving away some of your income in order to attract more customers to your services or maintain the ones you already have. Basically if this is not done right, your business might end up recording loses, here are a few things to note;

Experiment and Test

 

This can be achieved by using methods such as A/B testing, then improving your ROI on your top performing discount campaigns.

Reach a Wider Audience

 

Ensure that your discount offer is shared across different channels as well as online coupon services so that you can reach outside your regular marketing channels.

Maximize Your Reach

 

This can be done by using special discounts to create a referral network, starting with your current customers. Each time a new subscriber uses their link to subscribe, they earn a special discount.

Learn what works Best

 

Add a simple tracking code to the discount campaign so you get an accurate feedback on what converts best.

Reward loyalty

 

You can use highly specific discount campaign targeted at specific customers.

Maximize your Discount Value

 

Make your discounts valid for a specific amount of time or for the first X number of customers, this way customers will perceive your offer to be more valuable.

Your Discounts should be easy to use

 

Avoid complicating your discounts by adding too many terms and conditions, this will make your customers more confused. Make them as simple and clear-cut as possible.

These are just but a few tips on how to retain your customers and with ChargeZoom, these tasks are a bit easier.

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