Finding growing industries: a guide to selling your services
It's essential to always stay ahead of the game, and part of that comes from identifying growing industries that can be prime targets for your services. In this blog post, we will dive into a recently published ranking of flourishing industries, to help you pinpoint new opportunities and expand your reach.
Here’s how to put this information to work for you.
Let’s start with this recent post from Indeed.com about the top-growing industries for 2023. #2 is construction, so we’ll start there. But “construction” is a pretty wide field, so let’s look at a subset in the industry that is doing well: HVAC. (Note: this research method works for any industry or vertical, we'll just use HVAC as our example throughout)
According to Grandview Research, the US HVAC market size for 2022 was valued at $17.15 billion dollars and is projecting consistent growth as the demand for HVAC rises. HVAC spending is also being boosted by clean energy programs to save costs and improve accessibility, so there’s a lot of excitement in the HVAC space.
But how do I get in front of HVAC businesses?
1. Industry events
One of the best ways to find potential clients is by attending industry-specific events, such as trade shows, conferences, and seminars. These gatherings provide an excellent opportunity to network and scope out companies that might be interested in what you have to offer.
Here’s a list of HVAC trade shows taking place in 2023 that you might be interested in attending. Something worth noting here is that even if you’re not ready to purchase an exhibit space, many of these conferences offer free admission to their exhibit hall. So you can walk the floor and network with attendees at low or no cost.
2. Leverage associations and trade groups
Associations exist for every industry and subgroup under the sun and their online directories are treasure troves of information. These usually contain a frequently updated list of member companies, complete with their addresses, phone numbers, and emails. Additionally, local groups have their own events and meet-ups that you can potentially sponsor or attend.
3. Advertise in industry publications
You can easily find the publications that touch your target audience using sources like Web Wire: https://www.webwire.com/IndustryList.asp From here, you can explore different publications and determine where your marketing investment will get the best bang for your buck.
4. Utilize social media
Most professionals these days have their own social media profiles, and HVAC companies are no exception. Use platforms such as LinkedIn to identify key decision-makers in your target companies, Twitter for up-to-date news, or Instagram to get a feel of their company culture. Send personalized invitations or direct messages describing how your services can be an asset to their company.
Remember that selling your services to HVAC companies is just like approaching any other potential client. Be prepared to understand their unique needs, adjust your approach accordingly, and find ways to demonstrate your value.
Finally, be patient and persistent. Building a strong clientele in a new industry may take time, but the rewards of steady work and expanding market reach are well worth the effort. Good luck!